Fixed layout which exactly replicates the print design is almost always appropriate for Children’s picture books, Manga, Comics and Graphic novels. Retailers are moving toward consistent support for these types of books, and there has been good consumer acceptance of these genres in eBook form.
Print-replica fixed layout may be appropriate for heavily designed and illustrated titles that are more difficult to reinvent as reflowable content. In such cases, the placement of text and related tables, illustrations, sidebars, etc., is essential for maintaining the sense of the text or the story. Illustrated textbooks and full bleed art books are a few examples of the types of books that lend themselves to fixed-layout format because of design issues.
In many cases, using fixed layout, but not replicating the print design, may be a good solution. Text can be set in a bigger font, and the design can be optimized to avoid pinching and zooming on smaller screens. This approach can work well for cookbooks, gift books, and art books
**Fixed layout ePubs are not reflowable and will only be available for sale on Apple and Kobo, with the only exception being fixed layout children's ePUBs, as they will also be available on Barnes & Noble.