How to Create Good Keywords and Key Phrases

When creating a description or annotation for your book(s), we have a few suggestions to help you create the best keywords and phrases possible:

  • Make a list of words and short phrases you think your readers might type into a website to find you and your book. Eliminate words like "the", "an", "a", etc.
  • The more specific the keywords, the more likely the person searching for those specific words will be able to find your book among the search results.
  • Enter your list of keywords and phrases on Amazon to find books like yours and if those words do not return books that are like yours, try again.
  • Use the Google Keyword Search tool to help you think of other keywords for your book. Google Keyword Search will show you how popular those keywords are (volume data) and help you find keywords with lower competition.
  • Work on this task until you have a final list of 10 to 20 words and/or phrases.
  • Return to Google Keyword Search every few months to evaluate new trends, check popularity and volume, and to improve your keywords list. 

When setting up a new book on your IngramSpark account or revising the keywords for an existing title, and you get to the section for Keywords, enter the most important keywords and phrases first, listing them in descending importance. Keep the number of repeated keywords to a maximum of three. These same top keywords and phrases should appear in your book descriptions wherever possible.


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